About Me

My name is Alicia Alexander and that adorable fur baby over there is Penni.

When I left the world of corporate finance in the early 2000s, it was to follow what I knew was my true calling - helping small businesses in my community to succeed financially. Since then, the Lord has blessed me many times over with the opportunity to be a part of my clients’ American dream stories.

My whole life I’ve been surrounded by people with the entrepreneurial spirit. I was raised by a single mother who taught me the value of working hard (and smart) and the importance of keeping my financial house in order.

Through my husband’s business I have seen first hand the struggles of those in the transportation business. It’s an underserved market with its own unique language and challenges. I understand the complex nature of your business.

I’ve worked with realtors, 1099 workers, people with storefronts, people who work out of their front rooms, and so many others in between. No matter how you earn your money one thing is true - You are the expert at what you do. That leaves very little room to also be an expert when it comes to your finances, bookkeeping and taxes. That’s where I come in.

Sure you could go down to the local tax chain. But do you really want to trust someone who might not be there next year?

My goal is to be more than just the person who keeps your books. I want to build the kind of relationship where you feel comfortable asking me the tough questions (or the not so tough ones you were just afraid to ask). So that we can work side by side every step of the way. From just starting out - to leveraging opportunities - to handing it down to the next generation.

I promise to take the time to get to know you and your business. Then I will work with you to help you reach your goals.